Personalized route generation

Systems and computer program products provide personalized route generation with computer readable program code, when read by a processor, configured for storing in a memory an image viewing pattern and determining a first object viewing interest from the image viewing pattern. The image viewing pattern may be based at least in part on an image viewing history. The first object viewing interest may be depicted in at least one image in the image viewing history. The code is also configured for receiving a request for directions to a destination in a geographic region, identifying a first area in an electronic map of the geographic region and generating a first route to the destination. The first area may include the first object viewing interest. The first route may feature the first area.