Method and apparatus for storage and insertion of advertisements

A method includes detecting a substitution signal at a set top box device. The method includes inserting an advertisement into a media stream in response to detecting the substitution signal and determining an advertising fee associated with insertion of the advertisement into the media stream. A fi...

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Bibliographische Detailangaben
Hauptverfasser:	VERSTEEG WILLIAM C, ROGERS JAMES M
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	A method includes detecting a substitution signal at a set top box device. The method includes inserting an advertisement into a media stream in response to detecting the substitution signal and determining an advertising fee associated with insertion of the advertisement into the media stream. A first advertising fee is determined when the advertisement is a local advertisement for a provider of a product or service and is to be inserted at a first location in the media stream that follows a national advertisement for the product or service. The first advertising fee is higher than a second advertising fee that is associated with insertion of the local advertisement for the provider of the product or service at a second location in the media stream.