System and method for localizing assets using automatic generation of alerts

A system and method for managing localization workflow for video game development is disclosed. The method includes programmatically determining that a string has been added to or modified in an executable asset of a video game under development. The method further includes programmatically inspecting the executable asset to determine whether the string is to be visually displayed or audibly played during game play. The method further includes programmatically generating an electronic message for a translator based at least partly on a positive determination that there is a string to be translated, wherein the electronic message is intended to notify the translator of a translation task associated with at least the text to be translated.