Determining demographics based on user interaction

Methods and systems for determining demographics based on user interaction are provided. Demographic information is maintained in association with certain indicators. Information regarding user interaction related to an item of interest is accessed, and indicators may be identified based on the user...

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Bibliographische Detailangaben
Hauptverfasser: KADAM RAJEEV ANAND, SANKHLA VISHAL HARSHVARDHAN
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Methods and systems for determining demographics based on user interaction are provided. Demographic information is maintained in association with certain indicators. Information regarding user interaction related to an item of interest is accessed, and indicators may be identified based on the user interaction information associated with a user. It is determined that the user belongs to one or more demographics based on the identified indicators, and a report may be generated.