Selective activation of alerts for receipt and availability of data in a communication device

A recipient activates or deactivates user alerts associated with the receipt and/or availability of communications using rules in an alert profile stored on a device, a server, or a location accessible to the server. In one embodiment, the device can implement the rules when a communication is received and/or available. If an alert is activated, the device renders the alert. If the alert is deactivated, the device does not render the alert unless and until the alert is activated. In another embodiment, the server can implement the rules. If the alert is activated when the communication is transmitted to the device, the server also transmits alert-rendering instructions, whereupon the device can render the alert as specified in the instructions. If the alert is deactivated when the communication is transmitted to the device, the server does not transmit the instructions unless and until the alert is activated.