System and method for generating optimized bids for advertisement keywords

System and method for generating optimized bids for advertisement keywords

The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: MCEACHEN MATTHEW ROBERT, FARAHAT AYMAN OMAR, CHATWIN RICHARD EDWARD
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with one or more advertisements displayed at one or more positions. Target positions are identified for the one or more keywords at which a return on investment earned by the display of one or more advertisements in response to a query that matches a given keyword exceeds a threshold by a given probability on the basis of the estimates to select a given target position that provides a greatest estimated profit. Bid amounts are generated for the one or more keywords in order to obtain the display of associated advertisements at the given target position.