Method and system for prioritizing the presentation of information within a directory assistance context wireless and landline telephone systems

A method of operating a directory assistance system is provided. The method includes receiving a number of directory assistance requests for information regarding at least one of a number of businesses. The number of directory assistance requests comes from a group of callers. The method also includes tracking a frequency with which information regarding the at least one of the number of businesses is requested, defining a number of business categories, and providing a business database comprising a listing of a number of businesses associated with at least one of the number of business categories. The method further includes receiving a directory assistance request including a business category from a caller and presenting a listing of businesses to the caller. An order of presentation is based on the frequency.