Service binding method and system

A method and system of binding content is disclosed. A non-volatile storage device creates a secure communication channel with a service provider system via a host device, and obtains a content access authorization. The host device facilitates the establishment of the secure communication channel. A removable device in communication with the host is bypassed when establishing the secure communication channel. The authorization may be based on identification information transmitted by the non-volatile storage device to the service provider system over the secure communication channel. The identification information may identify the non-volatile storage device, the host device, or the subscriber to the service provider system. The service provider system, in turn, may use the identification information to determine the type of authorization (if any) to send to the non-volatile storage device. The non-volatile storage device processes requests received from the host device to access the content according to the received authorization.