Providing targeted content to users based on user interests

Providing targeted content to users based on user interests

Methods for targeting content based on user interests. A graphical user interface may be provided to a first user. A plurality of interest categories may be displayed to the first user through the graphical user interface. An indication of a first category selected from the plurality of interest cat...

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Bibliographische Detailangaben
Hauptverfasser: GARFINKLE NORTON, GARFINKLE RICHARD, JOHNSON DEVRA GARFINKLE
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Methods for targeting content based on user interests. A graphical user interface may be provided to a first user. A plurality of interest categories may be displayed to the first user through the graphical user interface. An indication of a first category selected from the plurality of interest categories may be received from the first user. Upon receiving the indication of the first category, a plurality of sub-categories of the first interest category may be displayed to the first user through the graphical user interface. Additionally, an indication of at least one selected sub-category chosen from the plurality of sub-categories may be received from the first user. A first plurality of content items based on the at least one selected sub-category may be selected. The first plurality of content items may be provided to the first user through the user interface.