Method and system for measuring and ranking a positive or negative response to audiovisual or interactive media, products or activities using physiological signals

Method and system for measuring and ranking a positive or negative response to audiovisual or interactive media, products or activities using physiological signals

A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the me...

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Bibliographische Detailangaben
Hauptverfasser: HONG TIMMIE T, FETTIPLACE MICHAEL R, WILLIAMS WILLIAM H, LEE MICHAEL J, LEE HANS C
Format: Patent
Sprache:eng
Schlagworte:
DIAGNOSIS
HUMAN NECESSITIES
HYGIENE
IDENTIFICATION
MEDICAL OR VETERINARY SCIENCE
SURGERY
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Beschreibung
Zusammenfassung:A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the valence value as well. Statistical measurements may be taken to improve media.