Contextual discovery of value-added components

Embodiments of methods and systems of providing contextual discovery of value-added components or add-ins of an application are disclosed. In conjunction with a startup of the application, indicators for each available value-added component for the application may be contextually displayed on a user interface of a first computing device, where the indicators are undifferentiated based on installation status of the value-added components. Upon a user selection of a particular value-added component that is not currently installed, the value-added component may be obtained from a second computing device and may be installed. The end-user is thus provided with an integrated seamless, contextual discovery and installation of desired value-added components on an as-needed basis. The methods and systems may be based on varying levels of permission, and may be performed for sub-components of value-added components.