Rule-based anonymizer for business data

A method of anonymize business data. The method includes responsive to a request from an application for data objects stored in a database system, retrieving the data objects from a non-transitory storage of the database system, prior to transmitting the data object to the application, retrieving pre-determined rules from a rule engine, wherein the rules include conditions for retaining data, comparing the request against the rules to determine portions of the data objects that are to be anonymized, anonymizing the portions of the data objects, and transmitting the data object to the application.