Playback method and playback apparatus

When a skip operation is carried out and then another skip operation is carried out next, it is determined whether or not a direction of a first skip operation and a direction of a skip operation carried out next are opposite directions. If the direction of the skip operation carried out next is the opposite to the direction up to that point in time and there is a change point between scenes in a skip segment of the skip operation carried out next, skip processing is carried out such that the playback position is placed to the change point of this scene. Thereby, for example, when the content is played back after jumping past a CM, the boundary between the CM and program can be easily found, and the replay can be started.