Advertisement selection

In general, in one aspect, a first request to provide one or more advertisements on a first web page is received, the first web page comprising one or more items of web content related to a query. A first quality score is calculated for a first advertisement included in a set of one or more candidat...

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Bibliographische Detailangaben
Hauptverfasser:	ALFERNESS JONATHAN G, GOPALRATNAM KARTHIK, LIU DAN, ERTOEZ LEVENT, BERNDL MARC, JUDA ADAM I, RAMASWAMY SRIDHAR, SUSSMAN MYLES, FOX NICHOLAS C
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	In general, in one aspect, a first request to provide one or more advertisements on a first web page is received, the first web page comprising one or more items of web content related to a query. A first quality score is calculated for a first advertisement included in a set of one or more candidate advertisements. The first advertisement is presented on the first web page based at least in part on the first quality score. A second request is received to provide one or more advertisements on a second web page, the second web page comprising one or more different items of web content related to the query. A second quality score for the first advertisement is calculated based at least in part on the previous presentation of the first advertisement. It is determined whether to present the first advertisement on the second web page based at least in part on the second quality score.