Content personalization for web distributed content

Embodiments of the present invention address deficiencies of the art in respect to content formatting for Web distributed content and provide a method, system and computer program product for content personalization for Web distributed content. In an embodiment of the invention, a content customizat...

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Hauptverfasser: PANDIARAJAN VIJAY, KING RICHARD A, SRIVASTAVA SHIKHA, CHOUDHARY SAMAR, PATEL NIRAJ D
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Embodiments of the present invention address deficiencies of the art in respect to content formatting for Web distributed content and provide a method, system and computer program product for content personalization for Web distributed content. In an embodiment of the invention, a content customization method can be provided. The method can include selecting content in a retrieved page, retrieving an applied customization from a source separate from a source of the retrieved page, applying the applied customization to the selected content to modify a visual appearance of the selected content, and providing the selected content once modified for display in a content browser.