Club fitting system

A method of determining a reference lie angle for at least one iron-type golf club custom-fit for a player, according to one or more aspects of the present invention, comprises providing a first hitting surface and a second hitting surface, the first hitting surface being different from the second hitting surface; providing a test club comprising a data acquisition device; directing the player to swing the test club relative to the first hitting surface, whereby initial information is collected by the data acquisition device; determining whether the initial information collected by the data acquisition device satisfies a pre-set condition; if the condition is satisfied, directing the player to swing the test club relative to the second hitting surface, whereby supplemental information is collected by the data acquisition device; and evaluating the supplemental information collected by the data acquisition device to determine the reference lie angle.