Clustering cookies for identifying unique mobile devices
Embodiments are directed towards clustering cookies for identifying unique mobile devices for associating activities over a network with a given mobile device. The cookies are clustered based on a Bayes Factor similarity model that is trained from cookie features of known mobile devices. The cluster...
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| Format: | Patent |
| Sprache: | eng |
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| Zusammenfassung: | Embodiments are directed towards clustering cookies for identifying unique mobile devices for associating activities over a network with a given mobile device. The cookies are clustered based on a Bayes Factor similarity model that is trained from cookie features of known mobile devices. The clusters may be used to determine the number of unique mobile devices that access a website. The clusters may also be used to provide targeted content to each unique mobile device. |
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