Wagering game establishment data import/export architecture

An architecture that employs an internal entity that controls import and export of data (import/export controller) and an external entity that operates as a liaison (data liaison) between the import/export controller and one or more online social communities allows online social community access in a secure manner. The import/export controller and the data liaison handle data transmissions (e.g., data feeds, data updates, etc.) between the secure entity and the one or more online social communities. The import/export controller applies rules that regulate import and export of data, and the data liaison allows the import/export controller to operate in obscurity. Funneling data transmissions through the import/export controller and the data liaison allows players to securely access an online social community from a wagering game machine while in a wagering game establishment.