Method of collecting information for a geographic database for use with a navigation system

A method of collecting data for a geographic database for use with a navigation system is disclosed. A feature visible from a road segment is identified. A guidance feature point object is defined at a location at the road segment where the identified feature is most visibly prominent. Additionally, an importance rating and a preferred name for the identified feature are determined. Data representing the guidance feature point object, importance rating and the preferred name are stored in the geographic database on a computer readable medium.