Resolving demand and supply imbalances

A storage medium for resolving demand and supply imbalances is provided. The storage medium includes machine-readable computer program code and instructions for causing a computer to implement a method. The method includes identifying an excess component inventory liability or constraint in supply capability for an end product by matching current buying patterns for the end product against inventory liability and supply capability based on a previous demand forecast. Where excess component inventory liability exists, the method includes: refocusing the excess component inventory liability by determining alternative end products that use components identified in the excess component inventory liability; and executing sales activities for enticing sales of the alternative end products. Where constrained supply capability exists, the method includes determining alternative end products that are functionally equivalent to those in the constrained supply capability, and executing sales activities for enticing sales of functionally equivalent alternative end products.