System and method for delivery of short-time duration video segments

A system and method for efficient delivery of video segments. One embodiment relates to the delivery of short-time duration video segments. The video segments may be delivered as part of a media-rich interactive program guide (IPG) or for some other application. The system and method provides a viewer with access to a video segment starting at its beginning (or any other selectable point within the video segment). Such access may be provided using a server-centric interactive technique. The server-centric technique may involve use of a demand-cast system and method. Demand-cast messaging may occur between a session manager, transport stream generator, and terminal. For example, a video object on a screen may be activated by a viewer using a remote control for a terminal. Activation of the object may cause transmission of a request from the terminal to a session manager for a video segment corresponding to the object. In response to the request, the session manager may initiate a process to accomplish delivery of the video segment from a transport stream generator to the terminal.