Allocation of connection persistence to mobile browsers

A method, system, and medium are provided for determining whether a persistent or non-persistent connection should be given to a device that requested a web page. In one embodiment, upon receiving a request for the web page, the characteristics of the web page are evaluated to determine whether a persistent connection will be efficiently used when accessing with the web page. In another embodiment, the requesting user's behavior may be evaluated to determine whether, based on past behavior, the user will effectively use a persistent connection to the requested web site. A persistent connection is granted to requesting browsers most likely to make efficient use of the persistent connection based on the characteristics of the requested web site and/or the requesting user's browsing habits.