Predicting and using search engine switching behavior
Aspects of the subject matter described herein relate to predicting and using search engine switching behavior. In aspects, switching components receive a representation of user interactions with at least one browser. The switching components derive information from the representation that is useful...
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Format: | Patent |
Sprache: | eng |
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Zusammenfassung: | Aspects of the subject matter described herein relate to predicting and using search engine switching behavior. In aspects, switching components receive a representation of user interactions with at least one browser. The switching components derive information from the representation that is useful in predicting whether a user will switch search engines. The derived information and information about a user's current interaction with a browser is then used by a switch predictor to predict whether the user will switch search engines. This prediction may be used in a variety of ways examples of which are given herein. |
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