Device for managing the insertion of complementary data into multimedia content streams

A device (D) is dedicated to managing multimedia content that is to be transmitted to communication terminals (T). This device (D) comprises management means (MM) tasked, when in the presence of a multimedia content stream to be transmitted, with determining in real time which complementary content should be inserted into selected points of said stream, from among a set of complementary content each associated with a preset profile and which may be at least partially contained within said stream, and depending on at least one criterion dealing with at least one portion of said profiles.