Mobile terminal and operation control method thereof

A mobile terminal including a flexible display provided on a main body of the mobile terminal, in which the flexible display is configured to flex as the mobile terminal is attached to a part of the human body. The mobile terminal also includes a sensor configured to sense at least one of a position and movement of the main body, and a controller configured to control the flexible display to display an image in a first area of the flexible display so that a display direction of the image is in a first direction, and to move the displayed image in the first area to a second area of the flexible display based on the at least of the sensed position and movement of the main body so that the display direction of the image is maintained in the first direction.