Method and apparatus for providing content to users using unicast and broadcast wireless networks

The invention includes a method and apparatus for providing content to user terminals. A method includes identifying a request for content from a user terminal, obtaining a network selection parameter for the content request, selecting, using the network selection parameter, a wireless network over which to propagate the requested content, and propagating the requested content toward the user terminal using the selected wireless network. The selected wireless network may be a unicast wireless network or a broadcast wireless network.