Methods, systems, and computer program products for generating data quality indicators for relationships in a database

The disclosed methods, systems, and computer-program products allow a business to generate data quality indicators for relationships in a database. In an embodiment, one or more relationships linked to a customer are retrieved from a database to form a set of relationships. A match confidence code is generated for each relationship based on a score generated by the comparison of customer data associated with the respective relationship and corresponding customer data obtained from an external industry database. A link confidence code is subsequently determined for the customer based on a score generated by the scores used to define the match confidence code for each relationship in the set of relationships and on internal data associated with each relationship in the set of relationships. The link confidence code for the customer and the match confidence codes and the respective scores for the set of relationships may be provided to an end user of the database in order to improve decisions made by the end user at the customer level.