Identity management user experience

Example embodiment of the present invention provide for assisting a user in managing the user's shared persona on a request-by-request basis. Upon requesting to share one or more types of identity information, the user is automatically presented with an interface through which the user can interact in selecting an amount of identity items to share. A subset of the total identity items selected may then be shared with specified entities. In another embodiment, the present invention assists a user in managing identity information that has been shared with others by providing the user with a visual list of entities for which the user has shared specified identity information. Other embodiments of the present invention use shared information about an entity to automatically provide the user with the ability to update identity information that has subsequently been edited.