Arrangement for connectivity within an advanced multimedia content framework

Arrangements and methods are provided that allow integration of connected online services within a high-definition interactive framework, and in particular within an advanced content interactivity layer. In this way, the online services may enjoy enhanced features on an advanced content media device. For example, content running on an advanced content media device may be configured to detect an online service's feature and may thus present the user with additional features that interact with the online service. An advanced content media device may detect another user's advanced content media device through a network, and in particular a media service on the network, allowing chat and synchronized playback of content. Advanced content media devices may vary, but may include, e.g., a multimedia player, a media center, a game console, a personal computer, and so on.