Appropriate printer selection simulation system, ink consumption amount simulation device, and cost server

An appropriate printer selection simulation system for selecting an appropriate printer providing more expressive output with lower running cost is disclosed. The system includes a user terminal, a printer, and a server connected to each other via a network. The printer includes an e-mail generating unit extracting printer information including the ink consumption amount with respect to the printer and generating e-mail including the extracted printer information, and an e-mail transmitting unit transmitting the e-mail generated by the e-mail generating unit to the server. The server includes a cost report generating unit generating the cost report indicating that the cost of the ink consumption amount when a color copy is printed in color is less than the cost of the ink consumption amount when the color copy is printer in monochrome, and a transmitting unit transmitting the generated cost report to the user terminal.