Vehicle seat assembly capable of performing an easy entry function and memory return

A vehicle seat assembly operable to perform an easy entry function includes a seat body adapted for attachment to a vehicle, the seat body having a seat back that is pivotally mounted to a seat bottom. A pivot lock mechanism inhibits the seat back from pivoting with respect to the seat bottom when locked. An easy entry actuator associated with the seat body is configured to unlock the pivot lock mechanism when actuated and to retain the pivot lock mechanism in an unlocked state while actuated. A retaining member associated with the easy entry actuator is configured to engage the seat back and to maintain the easy entry actuator in an actuated state after the easy entry actuator has been actuated until the seat back pivots to an angular orientation with respect to the seat bottom that the seat back occupied immediately prior to actuation of the easy entry actuator.