Measured client experience for computer network

Routing network traffic on a computer network is described. In one embodiment, a method is presented which includes transmitting instructions to a client, the instructions executable by the client to request content from two or more content servers, measure two or more network performance characteristics associated with the two or more different content servers, and issue a report to an administrative server. The report may include a first network performance characteristic and a second network performance characteristic. The method may further include selecting a target content server from one of two or more content servers based on comparison of the two or more network performance characteristics; and transmitting routing instructions to an intermediate routing system, the routing instructions executable by the intermediate routing system to direct subsequent content requests transmitted by the client to the target content server.