Handheld printing with reference indicia

Methods and apparatus include a handheld printer manipulated back and forth by an operator during use to print an image on a media. The media includes reference indicia upon which users maneuver the printer whenever a location of the printer is unknown or needs updating or validating. A controller of the printer correlates the location of a printhead to the image and when lost communicates to a direction indicator to provide user notification of where to move the housing to reacquire the location. Embodiments of the reference indicia include guide and location patterns, with the guide pattern pointing to the location pattern. Other indicia include related tick marks of substantially equal size and shape with substantially equal spacing there between. Supply items for applying on the media include a substrate with reference indicia thereon that matches stored reference indicia in the printer.