System, method and apparatus for registration of printed image to media orientation

A printing system (250) includes a printing subsystem (255) in the form of a printer assembly (14). The printing subsystem (255) includes a printer housing (257) in which a print engine (259) resides and (261) for storing data indicating the expected orientation of labels on a sheet of RFID label media (18). The contents of memory (261) can be obtained from an end user application (270) which may supply the position data to the printing subsystem (255) in a print data stream. Pre-programmed position data is read from a radio frequency memory storage device (88) on print media (18) having one or more devices (88) embedded thereon. The expected orientation data is compared to actual orientation data in order to determine if an image to be printed on a label (20) should be registered by rotation and/or flipping of the image and/or media.