Inline search results from user-created search verticals

A method and system is provided for automatically presenting search results from user-created search verticals or search macros in response to general web-search queries. A general web-search query is received and a set of user-created search verticals is initially identified using keywords contained in the query. A subset of target user-created search verticals is identified using factors such as whether the user has installed a tab for a particular vertical in a customized user interface, whether the search query has been used in a particular search vertical with a high frequency, and an overall or query-specific customer satisfaction rating for a particular search vertical. The search results can be presented as inline answers or inline suggestions on a common display with general search results obtained for the general search query.