Context based main screen for mobile device

An invention is provided for a context based mobile device display. The context based mobile device display includes a primary service icon representing a service most likely to be utilized by a user within a predefined period of time based on user profile information. The primary service icon is displayed in a primary position on the mobile device display. Also included is a plurality of secondary service icons representing services likely to be utilized by a user within a predefined period of time, however not as likely as the primary service, based on user profile information. The secondary service icons are smaller than the service icon representing the service in the primary position. A plurality of tertiary service icons representing remaining services available to the user are further included in the context based mobile device display. The tertiary service icons are displayed in a tertiary position of the mobile device display.