Optical disc reproducing device selectively using a channel bit frequency or a frequency that is half of the channel bit frequency

A data demodulation process rate is varied according to a reproduction state, thereby reducing power consumption while maintaining a reading performance in a favorable state. A channel rate process data demodulation device performs a data demodulation process by employing channel bit frequency. Further, a half rate process data demodulation device performs a data demodulation process by employing frequency half as high as the channel bit frequency. These devices demodulate digital data from an optical recording medium. A process rate switching device switches a process rate at data demodulation, whereby demodulation is performed by switching between the data demodulation devices according to a quality of a reproduction signal, so as to reproduce the digital data recorded on the optical recording medium.