Apparatus and accompanying methods for network distribution and interstitial rendering of information objects to client computers

A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, subseq...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: LEE WEI-YEH, LANDSMAN RICK W
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next.