Active profiling system for tracking and quantifying customer conversion efficiency

Active profiling system for tracking and quantifying customer conversion efficiency

A method and system are provided for compiling a customer profile. A database that includes identification information for customers is maintained. Customers who physically visit a first entity are identified from the information maintained in the database. Some of those customers execute a transact...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: BANERJEE ASHIM, SHAH SAFWAN, MASKATIYA VALI
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method and system are provided for compiling a customer profile. A database that includes identification information for customers is maintained. Customers who physically visit a first entity are identified from the information maintained in the database. Some of those customers execute a transaction with the first entity and some of those customers do not execute a transaction with the first entity.