Method for rotating a dynamic HTML table

A method, operative at a web server, for generating an HTML table having dynamic data, wherein the table can be oriented in any horizontal or vertical orientation. The method preferably utilizes a table format page object to format the table. To facilitate selective rotation of the dynamic table, the method begins by associating together given attribute characteristics of each individual cell in the table. The page developer then sets a table style rotation property on the table format page object. In response to a client request, the table format page object is then instantiated with the dynamic data. The table style rotation property is applied to the table to control the table's orientation. The resulting table is then served back to the requesting client browser.