System to dynamically adjust image colors in client/server environment to assure accurate color reproduction

A web page image is modified "on-the-fly" for a specific client machine according to calibration parameters for that machine (or the user of the machine) that are generated during a one-time calibration at the client. Preferably, this calibration is effected using a software routine, e.g., a Java applet, that is downloaded to the client and executed, e.g., in a client browser. A user of the client machine runs the applet to establish a set of calibration parameters that are then stored at the server, e.g., as a user profile. When a request is later made for a given web page hosted by the server, the server identifies the user making the request and applies the calibration parameters to color adjust the image as the page including that image is served.