Enterprise interaction hub for managing an enterprise web system

An enterprise interaction hub (10) is disclosed which includes a number of layers that interact to manage an enterprise web system. An interaction layer (12) receives requests to the enterprise web system and returns responsive web pages. A presentation layer (14) is coupled to the interaction layer (12) and generates the responsive web pages. A business layer (16) is coupled to the presentation layer (14) and provides business logic for use by the presentation layer (14) in generating the responsive web pages. An integration layer (18) is coupled to the business layer (16) and interfaces with existing legacy data to provide the legacy data to the business layer (16). A trend collection layer (32) monitors and accumulates historical information from the interaction layer (12), the presentation layer (14), the business layer (16) and the integration layer (18). The trend collection layer (32) also stores the historical information in a trend database (36). A profile database (38), accessible by the presentation layer (14) and the business layer (16), stores profile data, including data mined from the trend database (36), that characterizes individual user access to the enterprise web system. The profile data is used by the presentation layer (14) and the business layer (16) to provide customized dynamic content in the generated web pages.