Multi-ply label

A multi-ply promotional label having a detachable game piece according to the present invention includes peripheral and perforation geometry that reduces the likelihood of intentional or inadvertent premature viewing of game indicia on the detachable piece. The label, moreover, may include multiple detachable game pieces. Deleterious effects of increased tensile stress along perforations due to the presence of multiple detachable game pieces or other factors are overcome by applying an adhesive to removably couple a preselected region of a downwardly facing aspect of a detachable game piece to an underlying base ply. The upward face of the same base ply may be printed to increase the available printable area in order, for example, to further instruct players on game procedures. Game security is enhanced and other advantages are provided by printing preselected fields containing categorical game indicia using a repetitive printing process and printing in registry therewith preselected fields containing conditional game indicia. In contrast to known processes, resulting game pieces can be produced having no predictability.