Storage/display box for drill bits or the like

A storage/display box for elongated objects has a generally parallepipedal and hollow base having a pair of parallel and spaced side walls, a cover pivotal on the base between a closed position closely engaged over the base and closing same and an open position standing upward therefrom, and a holder fittable in the box and adapted to hold at least one of the objects. A pivot between the holder and the side walls mounts the holder for movement between a down position wholly received in the base and an up position projecting upward therefrom and through an intermediate position between the down and up positions. A spring engaged between the base and the holder is positioned such that it is greatly deformed in the intermediate position and substantially less deformed in the up and down positions.