Innovative-type hair spray concentrate capable of delivering reduced VOC spray particles

An innovative-type hair spray concentrate of defined Brookfield viscosity and solids content which is capable of delivering reduced VOC spray particles of acceptable quality under the Innovative Product Clause Regulations in combination with a suitable restricter valve and actuator system. The concentrate includes a fixative which is the half-ester of a copolymer of maleic anhydride and methyl vinyl ether having a weight average molecular weight of about 40,000 to about 70,000, which provides advantageous physical and use performance properties.