Information tag for butterfly hook

A tag is provided for a butterfly hook. The hook has a cross-piece located at its free end. The tag has a plate and a hinge. The hinge is removably coupled to the cross-piece by a snap fit. The tag can pivot between a normal position, wherein the tag hangs down, and an up position wherein the tag is held projecting upwardly. The plate has merchandise information on both of its sides. The information relates to the merchandise hanging from the hook. In the normal position, a front side of the tag is displayed to a customer or to store personnel. In the up position, the rear side of the tag is displayed. Merchandise can be placed onto and removed from the hook free of interference by the tag because the tag is able to swing to a position that is generally parallel to the hook and because the tag has a low profile relative to the wire used in the hook.