Merchandising display unit

A merchandising display unit particularly suited for storing and displaying groups of small items of variable sizes. The basic unit includes an elongated horizontal channel having an arcuate wall cross-section extending substantially 180 degrees around the horizontal axis, a front and rear longitudinal edge and a supporting member receivable in an aperture formed within the channel. The front longitudinal edge terminates in a forward surface having a longitudinal guide track for slidably receiving and holding a label receptacle. The supporting member includes an elongated projection mating with an aperture of the channel to support the channel in a substantially horizontal position. Each end of the channel has a removable planar transverse end barrier. Each end barrier has a generally linear upper surface, and a generally arcuate lower periphery that is coextensive with the arcuate wall cross-section of the channel and has a projection extending normal to the planar wall with a diameter slightly larger than that of the channel. One or more dividers are transversely positioned between the end barriers to provide separate item compartments of desirable length.