Fishing rod lure holder

A fishing lure holder is disclosed which employs a novel locking member that cooperates with the shaft of an object such, as a fishing rod, to lock the container in the closed position. The locking member thus serves to fix the container to the object such as the fishing rod and the fishing rod functions as part of the locking mechanism. The reclosable container is provided with first and second concave enclosure members. The two enclosures are hinged together, preferably, by means of what is commonly known as a living hinge. The container is maintained in a closed position by means of a substantially "S" shaped locking mechanism. Preferably two pairs of locking mechanisms are provided for better attachment to the fishing rod. Each of the "S" shaped latch element has a concave portion which extends from its respective enclosure member open edge. The latch element concave portion open in the opposite direction from the first enclosure member concave interior region.