Collapsible game usable as a promotional device

A collapsible game (10) is disclosed having the rear face (20) of a first panel (14) secured to the back of a box (12) or like product. A second panel (16) is integrally formed and pivotal about the bottom edge (18) of the first panel (14) between a first, abutting position and a second, angular position. The panels (14, 16) are formed of paper stock with the box (12) and the support surface upon which the box (12) is placed providing external support for the panels (14, 16). A goal (48) is simultaneously pivotal with the panels (14, 16) between a first, flat condition intermediate the panels (14, 16) in the first position and a second condition with the goal (48) three dimensionally spaced from the panels (14, 16) in the second position. The goal (48) is integrally formed from a single blank and is planar in the flat condition. The panels (14, 16) are releasably held in the abutting position by side and top flaps (40, 44) integrally formed with the panels (14, 16) when the game is in its manufactured, collapsed, one-piece condition. The panels (14, 16) are releasably held and removably fastened in the abutting position by a tab (106) and a slot (108) die cut in the panels (14, 16) after the flaps (40, 44) have been released.