Collapsible display carrier and method of making

A display carrier for glassware or the like is foldable from a generally flat, collapsed condition for shipping and storage to an erect position for retaining at least a pair of articles. The carrier is formed of a flexible material which forms a top wall, a bottom wall and a pair of side walls, each side wall being hinged to each of the top and bottom walls to form a carrier sleeve. A reinforcing wall extends between the top and bottom walls. Planar retaining tabs are resiliently connected along a foldline of the top and bottom walls, and each tab is contoured to match a part of the surface of the article to be carried. Bights in the reinforcing wall limit movement of the retaining tabs. When the carrier is folded flat, the reinforcing wall holds the tabs flat against the top and bottom walls to which they are hinged. The carrier may also include a lift tab which lifts the retaining tabs from the flat position against the top and bottom walls to a position in which they bear against a respective bight. The method of making the carrier from a blank is also disclosed.